Description
Why it’s WOW
- Delivers major root lift without feeling stiff or sticky
- Contains proprietary elastomers that form a “spring” at the roots
- Root lifter that can be used on wet or dry hair
- Non-yellowing; Never sticky or stiff for bouncy, natural styles
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What does a root lifter do?
It is a product that raises and supports hair strands at the roots, so that instead of laying flat against your head, strands stand up and away which creates the look of volume.
Is a root lifter the same as a mousse?
Mousses are designed for overall fullness and volume throughout your hair, while root lifting products focus specifically on creating height and lift by holding hair up and away from your head. Mousse is also very foamy for dispersed application where a root lifter is a targeted liquid spray.
How to use Color Wow Raise The Root
1. Spray onto damp or dry hair, concentrating at the roots.
2. Style as desired using heat from a blow dryer.
Is Raise the Root a styling product or a hairspray?
Raise The Root creates all-day lift, body and volume and has holding properties. So it is technically a hairspray that provides styling benefits:
- Keeps hair flexible and manageable
- Formulated with three lightweight “elastimers” that keep hair pliable and soft – never sticky, brittle or rigid
- Proprietary vinyl polymer complex forms a supportive “spring” around each hair, creating volume and instant lift
- Contains crystal clear styling polymers that won’t yellow or darken hair
